OUR STORY

Born and raised in Los Angeles, California, Identical twins Sofie and Bella quickly grew an enormous love for makeup and all things beauty. As soon as they realized makeup was something they wanted to pursue full time, they started practicing as much as possible. Doing makeup on friends and family every single day and  eventually freelancing. As most artists know, business is slow in the beginning so to earn more money they applied to every makeup counter imaginable at the mall but never heard back from any of them! Anxiously wanting to advance in the field they decided to take matters into their own hands and they made a youtube channel and started posting their work consistently to all social media platforms. They filmed makeup looks almost every single day for several years not making much money but never losing sight of their goals and their vision. As their following continued to grow, they started thinking they wanted to create a versatile, affordable eyelash collection that can be worn by any woman. Sofie and Bella noticed that there weren't any luxurious eyelashes that had 100% top quality with an affordable price tag. They also realized there weren't as many cruelty-free lash brands. Sofie & Bella have been plant based for over 3 years so avoiding animal cruelty is a huge part of their lifestyle and it was important to incorporate that into their brand. That was when Sofie Bella was brought to life. Our love for lashes is what inspired us to start our brand. Lashes completely transform a look and we loved the confidence it brought to us and our clients. We want to encourage all of our customers and supporters to always be courageous and relentless enough to chase your dreams. Even if you face disappointment and are let down, there is always another way! God works in mysterious ways and one thing that wasn't meant for you might lead you towards a greater opportunity!! Always work hard towards things you are passionate about, never give up! You never know where it will take you! Thank you to every single person who has supported us from the bottom of our hearts. We never in a million years thought that we would be in the position we are in today. We've faced a lot of let down and not a lot of validation throughout our careers which is not something people are always willing to admit. It is part of the process but reaching 100,000 subscribers and having loyal customers has made the journey so worthwhile we appreciate every single one of you!! 

xx

Sofie & Bella